Rounds
Audience Insights
A physician-only audience for premier partners
The M.D. is a personal finance newsletter read by thousands of verified physicians. 56% are attending physicians earning $300K+.
Specialties & practice settings
Our readers span the full breadth of medicine, from primary care to subspecialties, across every practice environment.
Strong concentration in primary care, hospital medicine, and emergency medicine, the specialties leading adoption of AI tools in CDS, prior auth and more.
- Academic / Teaching Hospital
- Community Hospital
- Solo Practice / Private Office
- Ambulatory / Outpatient
- Group Practice
- Health System / Employed
- Telehealth / Remote
From independent physicians with direct purchasing authority to employed doctors who influence institutional procurement decisions.
Career stage
More than half of our physician audience are attendings -- the highest-earning professionals in medicine.
Self-reported from our welcome survey. An audience actively evaluating financial products, insurance, AI tools for their practice and more.
Ways to partner
Multiple touchpoints to reach physicians where they already spend time.
Newsletter Sponsorship
Dedicated ad placement in The M.D. newsletter, reaching thousands of physicians monthly. Growing 10% MoM.
Company Deep Dives
An in-depth feature on your company, product, or mission distributed to our full audience.
Organic Social Videos
Authentic, talking head-style content across our social channels that resonates with the medical community. 1M+ views generated in the past 90 days.
In-App Placements
Ads and affiliate offers within RVU Tracker and Rounds physician tools. Hundreds of weekly active users with attention at a premium.
Partner with us
Sponsored placements, native content, and dedicated sends to a verified physician audience with a ~60% open rate - 3x the industry standard.
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