Rounds
Media Kit · 2026 Rate Card
Put your brand in front of verified physicians.
The M.D. reaches a physician-first audience across newsletter, TikTok, Instagram, and Facebook. See our reach below, then unlock full ad rates for every placement.
Our reach
Audience at a glance.
Channels
Where the audience lives.
A combined 50k+ audience across social, plus a newsletter with a ~60% open rate — 3x the industry standard.
Who reads us
Specialties & practice settings.
Our readers span the full breadth of medicine, from primary care to subspecialties, across every practice environment.
Strong concentration in primary care, hospital medicine, and emergency medicine, the specialties leading adoption of AI tools in CDS, prior auth and more.
- Academic / Teaching Hospital
- Community Hospital
- Solo Practice / Private Office
- Ambulatory / Outpatient
- Group Practice
- Health System / Employed
- Telehealth / Remote
From independent physicians with direct purchasing authority to employed doctors who influence institutional procurement decisions.
Career stage
More than half are attending physicians.
Attendings are the highest-earning professionals in medicine.
Self-reported from our welcome survey. An audience actively evaluating financial products, insurance, AI tools for their practice and more.
How it works
From browse to live in six steps.
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1
Browse partnership opportunities
Explore the placements and rates below to find the right fit.
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2
Email us your request
Send your selected placement and preferred date(s) to matt@roundsfi.com.
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3
Booking confirmation
We confirm availability and lock in your dates.
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4
Invoice & payment
We send an invoice; payment secures your slot.
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5
Share your creative & copy
Send over your assets and copy — we'll help refine if needed.
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6
Your ad goes live
We publish across the agreed placements on schedule.
Email us at matt@roundsfi.com for bulk-purchase discounts or any questions.
Email usRate card
Ad rates & placements.
Four ways to reach our physicians. Enter your email to unlock live rates for each placement.
Unlock the full rate card
Drop your email and we'll reveal live rates for every placement — instantly, right here on the page.
We'll occasionally share partnership opportunities. No spam, unsubscribe anytime.
Rates are starting points and vary with volume, bundling, and creative scope. Multi-placement packages and recurring partnerships are discounted. All sponsored content is produced with full creative support.
Ready to reach physicians?
Book a 15-minute call and we'll build the right mix of placements for your goals — or email us directly.
Book a 15-minute call Email me